Deeply understanding the market, your customers and individual stakeholders to determine where you should play, who you should be talking to, the value you need to sell and how to articulate that value.

Selling from a catalogue isn’t impactful…providing insight that your customer craves and partnering with them to develop solutions that solve their challenges in a way no other supplier can…now that’s sticky.

The smartest strategy won’t save you if your team isn’t high functioning and well-oiled. And that requires the right people organized in the right way, supported by the right leadership and empowered by a truly winning culture.