The Right Team
The smartest strategy won’t save you if your team isn’t high functioning and well-oiled. And that requires the right people organized in the right way, supported by the right leadership and empowered by a truly winning culture.
xoxo
Sound familar?
“We’re growing and know we need to get more strategic. Where do we invest?”
“Our sales team doesn’t know when or how to engage with marketing. As a result, there’s a lot of finger-pointing when we don’t make our numbers.”
“After a few acquisitions, we have marketing resources all over the place. How do we optimize what’s working without completely disrupting the team?”
“Our marketing team mostly churns out lots of decks. And while they’re always busy, I’m not convinced we’re leveraging our talent in the best way.”
Photo by Mitchell Luo
The Sticks & Mud Solution.
Whether you’re establishing a new team or optimizing existing talent, we’ll tap into our extensive experience building, managing and leading teams through high growth, reorgs and integration to align your strategy, your talent, your structure and your culture.
We start with our Sticks & Mud Audit, a robust diagnostic to assess your:
Talent & resources
Organizational structure & effectiveness
Behaviors & performance
Leadership & supporting systems
Sales & Marketing integration
We’ll also examine the cultural underpinnings that influence how your teams engage and the results that engagement drives.
The final report will include a set of recommendations and plan to level up the impact your sales and marketing partnership has on your brand and your business.